Oaks Center Cinema has created the world's first theaterical auditorium to compbine a cinema-scale Samsung Onyx LED display with immersive D-BOX motion seating, delivering and unprecedented combination of visual and physical immersion. The installation also marks the first Samsung Onyx theatrical experience in the Northeastern United States, bringing the technology to the region for the first time.
Set to open in December 2026, the new
auditorium will feature a 38-foot Samsung Onyx direct-view LED display,
replacing the conventional cinema projector and projection screen with a
display that generates its own light through individual LEDs. The project is
currently under construction and will also feature 41 reclining D-BOX motion
seats.
Unlike conventional projection, Samsung
Onyx delivers 4K resolution, HDR picture quality, exceptionally deep blacks,
brilliant whites, rich color and consistent brightness across the image.
Because the image is produced directly by the LED display, there is no
projector and no traditional projection screen.
But Oaks is taking the technology one
step further.
The Samsung Onyx auditorium will pair
the LED display with D-BOX motion seating, creating a theatrical experience
that engages audiences both visually and physically. D-BOX technology uses
precisely synchronized movements, vibrations and tactile effects to bring the
action on screen into the seat itself.
“We’ve seen firsthand how D-BOX can
transform the way audiences experience a movie. Pairing that immersive motion
with Samsung Onyx creates something we haven’t seen before—a theatrical
experience that engages the audience’s eyes and their senses in an entirely new
way.” says Kristina Warner, Vice President, Theatrical, D-BOX. “Oaks Center
Cinema is pushing the boundaries of what a movie theater can be, and we’re
thrilled that D-BOX is part of it.”
Oaks Center Cinema has offered D-BOX
since December 2025, giving audiences the opportunity to experience films
including Project Hail Mary, Toy Story 5, and Spider-Man:
Brand New Day through immersive motion. The new auditorium will take
that experience to another level by combining D-BOX haptics with Samsung’s
Cinematic Direct View LED technology.
Samsung Onyx has already demonstrated
its potential to transform the theatrical image. In 2023, Disney and Pixar
announced that Elemental had been mastered in 4K theatrical
HDR for Samsung Onyx, with Pixar stating that it planned to continue mastering
content for the format. Samsung describes Onyx as a cinema LED display designed
to deliver vivid color, high contrast and detail beyond the capabilities of
traditional projection. (Samsung Global Newsroom)
While the first three Samsung Onyx
screens in the United States are operating in California, Texas and Georgia,
the technology has not previously been installed for theatrical use in the
Northeast. Oaks Center Cinema’s new auditorium will bring Samsung Onyx to the
region for the first time
“Premium experiences continue to
demonstrate that moviegoers will leave home for something truly special. By
combining Samsung Onyx Cinema LED technology with D-BOX motion seating, Oaks
Center Cinema is creating a destination experience unlike anything else in the
market. We’re proud to partner with the Valley Forge Promotions team on a
project that pushes the boundaries of theatrical exhibition and showcases
what’s possible when innovation and imagination come together,” says Scott
Hanlon, VP of Sales at Moving iMage Technologies.
With an increasingly ambitious slate of
films arriving late in 2026 such as Avengers; Doomsday and Dune Part III, Oaks
Center Cinema believes the theatrical experience has never offered more reasons
to leave the living room behind. The new Samsung Onyx + D-BOX auditorium brings
together extraordinary image quality and immersive motion in a single premium
environment—creating an experience audiences cannot get at home.